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Boto Tires

Linglong Tire, established in 1975 as Zhaoyuan Tire Manufacturing & Repairing Plant and reorganized as Shandong Linglong Tire Co., Ltd. in 1987, has evolved into a global tire manufacturing powerhouse ranking among the world's top 10 tire companies with a brand value of RMB 82.717 billion in 2022. Under the leadership of Wang Xicheng and guided by the enterprise spirit of "Unity and diligence in pursuing excellence," Linglong has transformed from a struggling local manufacturer into a green, low-carbon tire enterprise integrating design, development, manufacturing, sales, and services across 173 countries worldwide. The company's remarkable growth trajectory saw production value increase from 100 million RMB to 1.1 billion RMB between 1991 and 2002, establishing over 200 tire specifications across passenger cars, SUVs, light trucks, commercial vehicles, agricultural equipment, and specialty applications. Linglong's strategic expansion into radial tire production beginning in 2001 revolutionized their manufacturing capabilities, complementing their established bias-ply tire production with cutting-edge radial technology for enhanced performance and durability. The company operates seven R&D centers and seven manufacturing bases globally, including facilities in Zhaoyuan, Dezhou, Liuzhou, Jingmen, Changchun, Thailand, and Serbia, supported by over 17,000 employees committed to excellence and innovation. Linglong Americas, established in 2009 near Akron, Ohio, serves as the company's first international design and technical center, while their 365-acre tire proving grounds in Zhaoyuan City, developed with IDIADA Automotive Technology S.A. of Spain, ensures rigorous testing standards. The company's comprehensive product portfolio serves passenger vehicles, commercial vehicles, engineering machinery, motorcycles, agricultural equipment, and specialty applications, with original equipment partnerships spanning over 100 manufacturing bases of 60 global automakers. Listed on Shanghai Stock Exchange in 2016, Linglong continues its international expansion with manufacturing facilities in Thailand (2014) and Serbia (2019), supporting their ambitious 7+5 global layout strategy targeting 160 million units annually by 2030.