Presa, owned by Cheng Shin Rubber and established in 1967, represents over 55 years of tire manufacturing excellence from Taiwan's largest tire manufacturer and a top-10 global tire supplier serving more than 150 countries worldwide. Originally developed for the highly competitive European market in the early 2000s, Presa has expanded into Asian, Latin American, and US markets, delivering quality tire solutions that meet stringent European performance requirements. The brand leverages Cheng Shin Rubber's extensive manufacturing expertise, utilizing advanced technology and highest quality materials across production facilities in Taiwan and Thailand, supported by over 20,000 employees globally. Presa's comprehensive product portfolio includes passenger car tires, SUV tires, light truck tires, motorcycle tires, bicycle tires, agricultural equipment tires, and specialty vehicle applications, all engineered for superior performance and durability. As a budget-friendly tire brand competing with manufacturers like Linglong and Goodride, Presa delivers exceptional value by combining quality construction with competitive pricing for cost-conscious consumers. The company's strategic positioning focuses on providing reliable tire solutions across diverse vehicle categories including passenger cars, SUVs, light trucks, motorcycles, commercial vehicles, agricultural equipment, and specialty applications. Cheng Shin Rubber's global manufacturing network ensures consistent quality standards and widespread availability, making Presa tires accessible to customers seeking dependable performance across various driving conditions and vehicle types. The brand's commitment to innovation and quality control reflects Cheng Shin Rubber's position as one of the world's leading tire manufacturers, with rigorous testing and development processes ensuring optimal performance. Presa continues to expand its global presence, building on decades of manufacturing experience to deliver affordable tire solutions that meet international quality standards across all-season, performance, and specialty applications. The company's focus on value engineering and global distribution makes Presa a preferred choice for customers seeking quality tires at competitive prices, backed by proven manufacturing expertise and international reach.