Eldorado represents a distinguished tire brand established in 1966 as a member-owned private brand tire company, now operating as a leading supplier in the replacement tire market through TBC Brands, a subsidiary of TBC Corporation. With over 55 years of experience supplying independent tire dealers throughout North America, Eldorado has built a legendary reputation for quality, safety, and value in the private brand tire industry, supported by TBC's position as North America's largest marketer of private brand tires.
The comprehensive Eldorado product portfolio encompasses passenger car tires, SUV tires, light truck tires, and specialty applications manufactured by Cooper Tire and Rubber Company, one of the largest tire manufacturing companies in the United States. Their extensive lineup includes popular models across all-season, performance, and specialty tire categories, each engineered to deliver reliable performance and dependable service life. Following Cooper's 2021 partnership with Goodyear Tire & Rubber Company, Eldorado benefits from enhanced production capabilities and advanced tire technology.
Eldorado's manufacturing excellence operates through Cooper Tire's state-of-the-art facilities in the United States, ensuring consistent quality control and precision engineering throughout the production process. As nationally recognized manufacturers with established reputations for quality, safety, and value, these facilities enable Eldorado to maintain rigorous standards while delivering competitive pricing for independent tire dealers and their customers.
Through TBC Corporation's extensive distribution network serving independent tire dealers across the United States, Canada, and Mexico, Eldorado has established itself as a trusted choice for replacement tire applications. This combination of over five decades of industry experience, Cooper Tire's manufacturing expertise, and TBC's market leadership has positioned Eldorado as the preferred option for independent tire dealers and drivers seeking reliable, American-made tire solutions that deliver exceptional value and performance for their passenger cars, SUVs, and light trucks.