Launched in 1983 as the flagship high-performance brand of Sumitomo Rubber Industries, Falken has evolved into a globally recognized tire leader backed by over 40 years of Japanese engineering excellence and extensive motorsports heritage. As part of the world's fifth-largest tire producer, Falken delivers cutting-edge performance through rigorous racing development in Formula D, Nürburgring 24 Hours, IMSA, and professional drifting championships worldwide.
From sports cars and performance sedans to SUVs, crossovers, light trucks, commercial vehicles, and specialty equipment, Falken provides precision-engineered tire solutions for every driving application. The acclaimed Azenis FK510 maximizes ultra-high performance with exceptional grip and responsive handling, while the innovative Wildpeak A/T4W conquers any terrain through severe-weather certification, 3-ply DURASPEC sidewall technology, and full-depth siping for lifetime traction.
Meanwhile, the comfort-focused Sincera SN250 ensures quiet touring with advanced Noise Reduction Technology and industry-leading 80,000-mile warranty coverage, while the versatile Ziex ZE960 delivers high-performance all-season capability through silica-enhanced compounds and up to 65,000-mile tread life protection.
Falken's motorsports-proven technologies include proprietary compound development, variable-pitch tread patterns for noise reduction, and staggered shoulder block designs optimized for diverse driving conditions. From summer ultra-high performance to all-weather all-terrain and touring applications, Falken continues advancing tire innovation through racing validation and Japanese precision engineering across performance-oriented automotive markets.