GritMaster operates as a distinguished tire company from Thailand, establishing itself through North America Tire Trader (NATT) as a specialized manufacturer known for producing outstanding tires with continuous improvement to fulfill specific customer needs. The company has expanded its North American presence through strategic distribution, including a 90,000-square-foot warehouse in Dallas, Texas, opened in 2020, which stocks an average of 60,000 tires and features a 9,000-square-foot showroom drawing customers from throughout the Dallas area. GritMaster leverages parent company Tire Direct's expertise, founded in 2003 and based in Leon, Mexico, operating as that country's largest tire distributor.
GritMaster offers comprehensive tire solutions for passenger cars, SUVs, light trucks, and diverse vehicle applications through extensive product lines including all-terrain, performance, highway, high-performance, rugged terrain, and ultra-high performance configurations. Popular models include the A/T 01 All-Terrain and 4X4 HP 01 SUV tires, engineered to work properly across all climates while providing correct grip, handling, and lasting performance. The NATT Gritmaster line encompasses passenger, high-performance, ultra-high performance, and light truck tires featuring all-terrain, mud-terrain, and rugged-terrain designs in all main sizes for the U.S. market.
GritMaster maintains competitive positioning through exceptional management capabilities and long-lasting durability, supported by typically 40,000-mile warranties from the manufacturer. The company's tires are recognized for superior control and extended service life across diverse driving conditions and vehicle applications. With manufacturing operations in Asia and strategic distribution through Mexico's largest tire distributor, GritMaster serves motorcycles, aircraft ground support, commercial vehicles, and specialty equipment while delivering reliable tire solutions. Through NATT's exclusive territory offerings and comprehensive product portfolio, GritMaster continues advancing tire technology while providing dependable performance solutions for demanding transportation environments requiring exceptional grip, handling, and longevity across challenging operational conditions worldwide.