Haida represents a distinguished Chinese tire manufacturer operating as Sichuan Haida Rubber Group Co., Ltd., a wholly-owned subsidiary of Wuliangye Group and the only large-scale national backbone enterprise integrating research and development, operation, and production of commercial and passenger car tires in Sichuan Province. Located in Jianyang City, 56 kilometers from Chengdu, Haida Group serves as the premier R&D and manufacturing base for commercial radial tires and passenger radial tires in Western China, establishing itself as the region's largest manufacturer of passenger and business vehicle tires.
The comprehensive Haida product portfolio encompasses all-steel commercial radial tires, semi-steel passenger radial tires, and bias commercial tires across more than 1,000 grades and specifications in 25 series. Their extensive lineup serves construction machinery, heavy trucks, light trucks, large passenger cars, medium passenger cars, sedans, SUVs, and various commercial vehicles, covering all mainstream automotive applications. Additionally, Haida manufactures specialty tires for mobile cranes, forklifts, and wheel loaders, demonstrating versatility across diverse industrial and commercial applications.
Haida's manufacturing excellence operates through advanced production facilities equipped with provincial-level technical centers and high-tech enterprise capabilities, supported by 52 national invention and utility model patents. Their commitment to quality is validated through comprehensive certifications including ISO/TS16949, GBT28001 occupational health and safety, China 3C compulsory certification, U.S. DOT certification, Europe ECE, and Nigeria SONCAP certification. The Chinese Rubber Industry Association recognizes Haida brand PCR as a recommended brand, with seven consecutive years of Sichuan Excellent Product honors.
Through strategic global distribution spanning 89 countries and regions across North America, Europe, the Middle East, and Southeast Asia, Haida maintains balanced market presence with 4:3:3 proportion share across export, OEM, and tire replacement markets. This combination of state-designation as a national backbone enterprise, comprehensive product range, and international quality certifications has positioned Haida as the preferred choice for drivers and fleet operators seeking reliable, performance-oriented tire solutions for their passenger cars, commercial vehicles, and specialty equipment.