IRIS Tires represents a pioneering African tire manufacturer founded in 2004 by Algerian manufacturing company Eurl Saterex, originally established in electronics and televisions before diversifying into tire production. As Algeria's number one-selling tire brand and the third-leading tire manufacturer in Africa, IRIS has achieved remarkable success through innovative manufacturing approaches and strategic international expansion into European and American markets while maintaining its commitment to quality, safety, and affordability.
The comprehensive IRIS product portfolio encompasses passenger car tires and light truck tires engineered with focus on comfort, low rolling resistance, noise reduction, and extended wear characteristics. Each IRIS tire is manufactured to meet both European and American safety standards, ensuring consistent performance and reliability across diverse driving conditions. Their tire designs emphasize practical benefits including enhanced fuel efficiency, superior comfort, reduced road noise, and long-lasting durability for cost-conscious drivers seeking dependable tire solutions.
IRIS's manufacturing excellence is demonstrated through their state-of-the-art production facility constructed in 2019, featuring advanced machinery and intelligent manufacturing technologies developed in collaboration with tire industry experts from Germany, Italy, Finland, and the United States. This modern facility implements over 320 quality control points throughout the manufacturing process, ensuring consistent quality standards and precision engineering across their complete tire range. Their commitment to technological advancement and quality assurance enables IRIS to compete effectively with established tire manufacturers while maintaining competitive pricing.
Through strategic market positioning and focus on delivering quality tire solutions without compromising affordability, IRIS has established itself as a trusted choice for drivers seeking reliable, performance-oriented tires. This combination of African manufacturing heritage, international technical expertise, and commitment to meeting global safety standards has positioned IRIS as the preferred option for budget-conscious consumers seeking dependable tire performance for their passenger cars and light trucks across African, European, and American markets.