Saffiro operates as an American tire brand owned by WTD (Wholesale Tire Distributors), a subsidiary of ATV Inc. that operates the American Tire Depot retail chain throughout California. Based in Los Angeles, California, Saffiro sells and distributes tires across all 50 states and globally while leveraging manufacturing partnerships with established Chinese tire producers including Qingdao Fullrun Tyre Corp. Ltd. and Shandong Jinyu Tyre Co. Ltd. The brand emerged during the post-2012 period following the expiration of elevated tariffs on Chinese passenger and light truck tires, capitalizing on increased Chinese tire imports and new brand opportunities.
Saffiro offers comprehensive tire solutions for high-performance vehicles, light trucks, trailers, passenger cars, SUVs, and driving enthusiast applications through latest tread compounds and advanced tread designs manufactured by their Chinese partners. The product portfolio emphasizes performance-oriented solutions including the popular SF7000 series and diverse tire configurations engineered for various driving conditions and vehicle applications. As a member of the WTD network, Saffiro benefits from established distribution channels and retail partnerships that ensure nationwide availability and customer support across diverse market segments.
Saffiro maintains competitive positioning through strategic American branding combined with cost-effective Chinese manufacturing capabilities, delivering quality tire solutions at accessible price points for performance-focused consumers. The brand leverages ATV Inc.'s retail expertise and American Tire Depot's California market presence while utilizing advanced manufacturing technologies from established Chinese tire companies. With focus on motorcycles, aircraft ground support, commercial vehicles, and specialty equipment applications, Saffiro continues advancing tire technology through international partnerships while maintaining American customer service standards and distribution excellence. The company's integration within WTD's wholesale network ensures reliable supply chains and comprehensive market coverage across demanding transportation environments requiring dependable performance tire solutions.