Trail Guide represents a premium private label tire brand manufactured by TBC Brands, established in 1956 and owned by Sumitomo Corporation of Japan, positioning itself as one of the largest distributors of private brand tires in North America. Manufactured in China with precision engineering and quality control standards, Trail Guide tires deliver exceptional value without compromising performance, meeting the rigorous quality requirements of the North American replacement tire market.
The brand offers comprehensive tire solutions for passenger cars, SUVs, light trucks, commercial vehicles, crossovers, pickup trucks, and vans through their specialized product lines. The Trail Guide HLT (Highway Light Truck) series provides highway-focused performance across 37 sizes spanning 15- to 20-inch rim diameters, backed by a 50,000-mile warranty and one year of free road hazard protection. The Trail Guide AT4S all-terrain line, introduced in 2016, delivers superior off-road capabilities and versatile performance for diverse driving conditions.
Trail Guide tires are engineered to provide exceptional all-season traction, smooth quiet ride characteristics, long-lasting tread life, and stable handling performance, all delivered at an economical price point. The brand's commitment to quality is evidenced by their rigorous testing protocols and adherence to North American safety standards, ensuring reliable performance across various vehicle applications and driving environments.
The economies of scale achieved through large-volume production and global distribution networks enable Trail Guide to offer premium tire technology at affordable prices, making advanced tire performance accessible to cost-conscious consumers. This strategic positioning, combined with TBC Brands' extensive distribution network and Sumitomo Corporation's manufacturing expertise, establishes Trail Guide as a trusted choice for drivers seeking dependable tire performance that delivers higher-tier product standards at competitive pricing throughout North America.