Zeta represents a distinguished tire brand with over 50 years of heritage, originally established in France and launched as a global brand in 2006. Beginning as a Michelin sub-brand until 2005, Zeta evolved into an independent tire manufacturer under SD International ownership in 2007, now headquartered in Shanghai, China. This strategic transition has enabled Zeta to combine European engineering expertise with modern Asian manufacturing capabilities, creating a compelling value proposition for drivers worldwide.
The comprehensive Zeta product portfolio encompasses a complete range of passenger car radial tires, truck and bus radial tires, and light truck radial applications designed for diverse driving needs. Their extensive lineup includes summer tires, winter tires, all-season tires, all-weather tires, and run-flat tires specifically engineered for passenger cars, SUVs, CUVs, and light trucks. Additionally, Zeta produces specialized commercial tire solutions including long haul tires, regional tires, off-road tires, mixed service tires, and urban bus tires for professional transportation applications.
Zeta's manufacturing excellence is exemplified through their state-of-the-art automated production facilities in Thailand, designed according to Industry 4.0 standards, complemented by Chinese manufacturing capabilities. This advanced infrastructure ensures consistent quality, precision manufacturing, and innovative tire technology across their complete product range. Their engineering focus emphasizes delivering reliable performance, enhanced safety, and exceptional value for cost-conscious drivers seeking dependable tire solutions.
With global distribution spanning 89 countries and shipping 150 containers monthly, Zeta has established itself as a leading tire brand in China while maintaining strong international presence. This extensive market reach, combined with competitive pricing and comprehensive product coverage, positions Zeta as a preferred choice for drivers seeking affordable, quality tire solutions that deliver reliable performance across passenger cars, SUVs, trucks, and commercial vehicles.